Online Review Characteristics and Information Asymmetry Is it easy to switch between Online Shopping sites? A Case Study of Reviews from Amazon and Flipkart

Consumer characteristics and store attributes decide the choice decision of consumers. To facilitate switching process, physical formats create identical layout structures, shelf designs, staffing billing desk. In similar lines, online stores also features like website menu, creating shopping basket options, comparing product process. Similar to Word-of-Mouth (WOM), encourage electronic (eWOM) communications through Online Reviews (OCR) in their websites. Many buyers use reviews others, social media content blogs understand distribution reviews, this research work, we analyze review from Amazon Flipkart for masks sanitizers. a review, star rating, length helpfulness are visual that communicate faster than words no works compare variation between two sellers. We prove there significant differences exist retailers’ reviews. Two websites vary terms votes. There variations general, observed brands sold also. Since distributions unknown, information asymmetry creates constraints behavior